Category Archives: Virtual Reality

Virtual Computing

Mike Abrash – chief Scientist at Oculus, gave, as always, an inspiring keynote at this year’s F8 conference. He gave a great talk, coined the term “virtual computing” to glom together VR, AR, the cloud, and how it’ll all mix … Continue reading

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The Soul of a New Machine? 1st move – Avatar firm gets VC Investments

(to repurpose from Tracy Kidder). A number of years ago I was dev lead for a groundbreaking company called LifeF/X , we made fairly believable avatar heads – ones that were pretty far down the uncanny valley – believable enough … Continue reading

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‘The Field Trip to Mars,’ the Single Most Awarded Campaign at Cannes

Inside ‘The Field Trip to Mars,’ the Single Most Awarded Campaign at Cannes 2016 McCann and Framestore dissect their Lockheed Martin marvel – so reads the Adweek headline discussing the Lockheed Martin Mars Bus, and its huge success at the … Continue reading

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Largest shared VR installation ever?

I’m currently pretty busy building out and managing the development of what may be the largest shared VR installation ever. It’s designed to surround up to about 25-30 people and they will be sharing a virtual experience, so while one … Continue reading

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Realtime editing in VR is (almost) here

tldr: There are two huge problems with creating content for VR – Epic has addressed the major one, being able to interactively edit in VR. This is the way VR specific content will be created from now on – in … Continue reading

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‘Battle for Avengers Tower’ wins Best Animated VR Film at VRFest 2016

Kudos to the entire Framestore VR Studio team!

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Best Practices in VR Design

I just ran across @VRBoy ‘s post on VR Design Practices. Yes, yes, and yes. In particular Performance and Testing are the two areas I constantly see folks forgetting to implement. Best Practices in VR Design And by testing I … Continue reading

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Musings on “Retina Display” quality for Virtual Reality

tl,dr: How much resolution do VR HMDs need to approach that of a “Retina Display”? Using the current optics setup, about 10x more than they do now. Roughly 22,000 × 10,060 pixels per display. I work for Framestore’s Virtual Reality … Continue reading

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