Category Archives: Augmented Reality

The Soul of a New Machine? 1st move – Avatar firm gets VC Investments

(to repurpose from Tracy Kidder). A number of years ago I was dev lead for a groundbreaking company called LifeF/X , we made fairly believable avatar heads – ones that were pretty far down the uncanny valley – believable enough … Continue reading

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‘The Field Trip to Mars,’ the Single Most Awarded Campaign at Cannes

Inside ‘The Field Trip to Mars,’ the Single Most Awarded Campaign at Cannes 2016 McCann and Framestore dissect their Lockheed Martin marvel – so reads the Adweek headline discussing the Lockheed Martin Mars Bus, and its huge success at the … Continue reading

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Musings on “Retina Display” quality for Virtual Reality

tl,dr: How much resolution do VR HMDs need to approach that of a “Retina Display”? Using the current optics setup, about 10x more than they do now. Roughly 22,000 × 10,060 pixels per display. I work for Framestore’s Virtual Reality … Continue reading

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I’ve got a new toy….an HTC Vive dev kit!

Got my HTC Vive! Sweet! After a prelim checkout, we’ve decided to give it it’s own space. Need to mount the lighthouses, plus extension cords (really Valve! 3 foot cords for something that’s supposed to be mounted near the ceiling?). … Continue reading

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From out of Virtual Left Field – Magic Leap arrives!

There’s a new player in town that’s bound to shake things up in the VR/AR community. Magic Leap has pretty much come out of nowhere and has thudded to earth with the subtly of an asteroid strike. Even if you … Continue reading

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My Oculus DK2 arrived!

I heard about a week ago that folks were starting to get their Oculus (Dev Kit 2) DK2’s. The big changes are the improivement of the display to be more VR friendly  – the low-persistence OLED display in the DK2 … Continue reading

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Oculus Rift Musings: Part 2 – the Facebook Acquisition

I’m excited to announce that we’ve agreed to acquire Oculus VR, the leader in virtual reality technology. Mark Zuckerberg March 25, 2014 And that was the 2 billion dollar “cha-ching” heard ’round the world. Now there are two extreme this … Continue reading

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Oculus Rift Musings: Part 1 – Oculus at GDC2014

I’ve played with the initial SDK and unlike some folks I don’t get motion sickness and the lag was barely noticeable. It was a solid 1st effort and I was looking forward to trying out Crystal Cove, Oculus VR’s 2nd … Continue reading

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