Author Archives: Ron

The Soul of a New Machine? 1st move – Avatar firm gets VC Investments

Posted on November 24, 2016 by Ron

(to repurpose from Tracy Kidder). A number of years ago I was dev lead for a groundbreaking company called LifeF/X , we made fairly believable avatar heads – ones that were pretty far down the uncanny valley – believable enough … Continue reading →

Posted in Augmented Reality, Digital Intelligence, Technology, Virtual Reality | Leave a comment

‘The Field Trip to Mars,’ the Single Most Awarded Campaign at Cannes

Posted on October 6, 2016 by Ron

Inside ‘The Field Trip to Mars,’ the Single Most Awarded Campaign at Cannes 2016 McCann and Framestore dissect their Lockheed Martin marvel – so reads the Adweek headline discussing the Lockheed Martin Mars Bus, and its huge success at the … Continue reading →

Posted in Augmented Reality, Technology, Virtual Reality | Leave a comment

Let The Computer Figure It Out: PID Controllers-theory

Posted on May 12, 2016 by Ron

I’m going to start some posts on how to “Let The Computer Figure It Out”. I see rational folks sometimes use trial and error to figure something out – a totally valid methodology – but occasionally there’s a need for … Continue reading →

Posted in Code, Control Theory | Leave a comment

Largest shared VR installation ever?

Posted on March 1, 2016 by Ron

I’m currently pretty busy building out and managing the development of what may be the largest shared VR installation ever. It’s designed to surround up to about 25-30 people and they will be sharing a virtual experience, so while one … Continue reading →

Posted in Hardware, Technology, Virtual Reality | Leave a comment

Simple Exponential Smoothing, explained

Posted on February 24, 2016 by Ron

I was assisting a coworker deal with some noisy real-world data.  Normally my first instinct is to use some averaging algorithm. Frequently I’ve used something like this to output a smoothed value of frames-per-second (FPS) for a graphics program. An … Continue reading →

Posted in Code, Miscellaneous | Leave a comment

Realtime editing in VR is (almost) here

Posted on February 17, 2016 by Ron

tldr: There are two huge problems with creating content for VR – Epic has addressed the major one, being able to interactively edit in VR. This is the way VR specific content will be created from now on – in … Continue reading →

Posted in Technology, Virtual Reality | Leave a comment

‘Battle for Avengers Tower’ wins Best Animated VR Film at VRFest 2016

Posted on January 12, 2016 by Ron

Kudos to the entire Framestore VR Studio team!

Posted in Virtual Reality | Leave a comment

Best Practices in VR Design

Posted on December 2, 2015 by Ron

I just ran across @VRBoy ‘s post on VR Design Practices. Yes, yes, and yes. In particular Performance and Testing are the two areas I constantly see folks forgetting to implement. Best Practices in VR Design And by testing I … Continue reading →

Posted in Virtual Reality | Leave a comment